Social Media Club of Dallas
January 20th, 2011

Monthly Meeting

#smcdallas
@smcdallas
http://www.smcdallas.org

Welcome to a new year. We are excited to bring folks together to hear social media best practices from agencies, corporate marketers, and professional consultants. 

Thanks to our sponsors helping us start the new year with a great location at Ghost Bar in the W Hotel Downtown. Both our sponsors have a great program prepared so you don't want to miss this one.

Agenda:

1.  6:00 Networking

2.  6:45 Welcome and intro

3.  7:00 Introduction to Sponsors  @CocaCola & @IvieInc & @JaredRey

4.  7:15 Ivie Inc Presentation @BeckyPearce

5.  7:30 CocaCola Social Media Presentation @NatalieJohnson

6.  8:00 Panel - The Growing Impact of Social Media on SEO

featuring Tony Wright, Tom McCracken and Jerod Morris moderated by Cameron Gawley

About our Panel

Tony Wright

With more than ten years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright, CEO and Founder of WrightIMC (www.wrightimc.com) has spent his career helping businesses of all sizes be profitable on the Web.  Wright is a search marketing expert and also has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001. Wright serves as President of the Dallas/Ft. Worth Search Marketing Association, and is a sought after speaker at industry events, including Search Engine Strategies, E-tail and others. His blog is at www.shavingoccam.com.

Tom McCracken

In 1999, Tom founded Lorentz Consulting Group, to champion the cause of user centric application design, and LevelTen Design, the interactive division with a focus on customer centric marketing. As the Director of Technology at LevelTen, Tom helps clients develop high ROI interactive media and marketing through best practices. He has a blended background in both marketing and technology development. Over the past 15 years Tom has consulted on over 100 interactive projects for companies such as AT&T, U.S. Bank Corp, Abbott Labs, Pratt & Whitney, ADP, E*TRADE, Nationwide Insurance, and Uniden. Tom received his B.S. in Engineering from Johns Hopkins University in Baltimore, Maryland. 

Jerod Morris

Jerod Morris is an SEO consultant, blog strategist, and professional blogger who joined Orangecast in 2008. He has since become a partner and co-owner of the firm.

In his first month on the job, Jerod started MidwestSportsFans.com, which was meant to serve as a sandbox for SEO and social media strategy. Since its inception, over 5 million people have visited Midwest Sports Fans and the site has received over 40,000 links from sources such as The Wall Street Journal, SI.com, ESPN, and the New York Post. Most recently, Midwest Sports Fans struck a deal to be featured on FoxSports.com

In addition to his work as a sports blogger, Jerod developed and executed the strategy that made CorporateComplianceInsights.com one of the preeminent sources for compliance news and information on the Internet. He has also worked with numerous small business owners in the DFW area to help them achieve their online objectives. 

About our Sponsors:

Coca Cola

Ivie & Associates

Ivie & Associates is a marketing company based in Flower Mound, TX with offices throughout the US. Several years ago we started Ivie Cares to promote employee involvement in supporting local charity organizations. To support our goals we hold a few key events each year, provide resources for employees to find volunteer opportunities, and provide employees with paid volunteer time each year.

One of our own associates has battled leukemia twice in the last 5 years, so one of our most important events is the Big D Climb, which takes place on January 29th. Participants in this event climb the 52 flights of stairs to the top floor of Fountain Place in Dallas to help raise money for the North Texas Leukemia and Lymphoma Society. The camaraderie surrounding last year’s event was incredible and we hope to help spur even more volunteer and climber participation for this year’s event. 

Registration is available on the Big D Climb website, plus, you’ll be able to register at the Social Media Club event on January 20th.  If you don’t have anyone to climb with, we’d be thrilled to have new members on our own team. If you’re interested just send an email to IvieCares@ivieinc.com.

Thanks to our Platinum sponsors:

Thanks to our Email Marketing Sponsor: Blue Sky Factory @BlueSkyFactory

Thanks to our Web Hosting Sponsor: Firehost, Inc. @Firehost